Why a 28-Day Challenge?

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Creating change and altering family culture is a lifetime pursuit. 

 

(We have been pursuing it since before we were married over 19 years ago).

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For many people, it's overwhelming to start something that will take a LIFETIME to "complete".

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It's too big. Too much unknown territory.

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But 28 days?

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Anyone can do anything for 28 days... it's a determined set of time with a beginning and an end.

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But it's also long enough that it can create new habits, produce real results that 'feel good', and cement change for the long-term.

 

However, since real progress and change IS a long term, lifelong pursuit we also know that a one-and-done 28 day challenge is good, but not enough.

 

Our 'tricky' solution?

 

We do a new 28 day challenge every month... so essentially you (can, if you want to) be a part of a family-development challenge for every month (though not quite every day) of the year.

 

It's a way to keep you working on improving your family day after day, month after month, year after year without feeling like you've committed to do doing that... since you're only committing to the next 28 days.

 

Brilliant, right?

 

(That's human psychology for ya').

 

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What does the 28-Day Challenge look like?

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The 28-Day Challenge begins the first Sunday of the month and ends four weeks later (on a Saturday).

 

Enrollment opens one week before the Challenge begins.

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There is a Habit Tracker for you to print out and track your new habits -- your small daily commitments. (More on that below).

 

On our end, we release a new training video (almost) every day of the Challenge.

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They will be in line with the theme for that month (you can see what those are below).

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You will be able to watch the videos in our private Facebook community of like-minded parents...

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...and leave comments or ask clarifying questions.

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Or in your Dashboard where you access your courses.

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In the Dashboard you will also have access to ALL past videos from the previous month's Challenges (so far about 60 videos).

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You will have access to past -- and to all future -- Challenges for as long as you remain a member.

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The 28 Day Challenge is a monthly membership which you can cancel at anytime.

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There is also the option to upgrade to the All-Access Pass which give you unlimited access to all of the family development courses.

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Why a monthly membership? Why charge at all? Or why not just do a one time price?

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First of all, we could offer this Challenge for free, especially during this global crisis.

 

But we realized that people are now being inundated with free resources.

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How do they choose which ones to utilize?

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How do they avoid getting lost in a sea of information and support and end up just 'spinning their wheels instead of making progress?

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We've discovered through experience with our clients is that the best is to create something that parents really want to be a part of -- and then ask them to make a commitment to themselves.

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This is done through a membership which is paid monthly. It's a financial reminder to YOU that you've committed to investing in the improvement and development of your family.

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Paying for it actually increases your odds of taking action.

 

When the feelings and motivation fade, a monthly payment reminds you of the commitment you made to yourself and your family.

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It's human nature to value MORE the things we pay for than those we get for free.

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And in fact, we often value the things we pay MORE for than the ones we paid less for.

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I know it's weird, but true.

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(That also means we're likely to raise our prices in the future, as the course content grows and becomes more valuable month after month -- 20+ MORE videos added every month.)

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We are committed to creating high-quality, specific trainings for the next year on every aspect of family development.

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If having access to that content is a 'heck yeah!' for you, then we ask you to make a commitment to us -- and to yourself -- to watch, read, and apply what is taught.

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And the science shows you're more likely to do that if you pay for it instead of getting it for free.

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And you're more likely to regularly and consistently do that if you pay for it monthly instead of with a one-time payment.

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That's why we've chosen to charge for it. The price is currently $37/month.

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The optional upgrade to the All-Access Pass is offered at a special price for 28-Day Challenge Members at $67/month (usually $219/month). It includes $1865 worth of family development courses.